Celtic Serenity is a lifestyle home decor brand on a mission to provide people with products they need to make their home uniquely theirs and guide them through the journey of finding peace & serenity. With our beautiful, warm lighted decor, our vision is to improve the lives and homes of people around the world with beautiful, unique products with every package shipped.

About the Role

We are hiring a Head of Growth to join the team and help lead Celtic Serenity's pursuit of doing 5x the revenue we did in 2020. This is a critical role that requires uncompromising wit, significant industry experience, and almost complete autonomy. You will be a leader accountable for a significant part of our business and need to be ready for a rewarding journey full of many challenges.

Responsibilities

• Build a growth model for customer acquisition and retention that is understandable and actionable
• Own our market-facing brand marketing strategy
• Make efficient choices in paid social budgeting as part of an omnichannel marketing strategy
• Collaborate with the senior leadership team to set company strategy, goals, and plans over a multi-year timeframe
• Oversee and build out campaigns for new launches and evergreen promotions
• Build out paid strategies for Facebook, Instagram, Snapchat, Google, Tiktok, and Pinterest.
• Work with our operations team to oversee and scale retention channels
• Develop a clear go-to-market strategy that quantifiably demonstrates a path towards growing our revenue substantially and write out processes to execute.
• Develop and manage testing and optimization projects. Implement, monitor, and communicate best practices
• Lead the overall strategy, forecasting, and execution of our paid and organic marketing channel to exceed aggressive growth targets (CAC, LTV, scaling customers)
• Oversee creative briefing, testing, and implementation with our creative team
• Build out a copy for both promotional and evergreen campaigns
• Collaborate with our product development team to create and deploy go-to-market strategies for all products

Apply if you have:

• 5+ years experience in growth, product management, or performance marketing at a fast-growing consumer business